2016 Complete SEO Guide Part 2
In part one of our 2016 SEO guide, we discussed how to put together a solid website that will be great for ranking pages in search engines. Today, we talk about the social media marketing side of the SEO campaign, and how to put together the campaign properly.
Not every business is made to be on Instagram or Snapchat, and some businesses do better on only Facebook than they do on Twitter, Pinterest, or Google Plus. There is nothing wrong with that. Every business and website is completely different in how they let the world know about news and information regarding their brand. The important factor is knowing which social media site fits your brand best, and what you feel comfortable keeping up with on a regular basis.
One of the best ways to know what works best is tracking social media engagements. Engagements are the amount of likes, retweets, comments, replies or any action that includes your content in a direct form. The better your engagement rate is, the more trust and Klout your business will have in the long run. Most companies tend to go with Facebook immediately, but one of the issues with Facebook is that it can take quite a bit of time to get the social status of the page strong with fan page likes, and the fan page likes are what truly helps to build the strength of a Facebook page initially before the content is noticed.
For most business, we suggest having a strong, active Twitter account. Twitter is a great source for getting information directly out to the masses in a quick fashion, and to be able to be a part of the grand conversation through different hashtags. Other companies have tried to implement hashtags as well, and with the notable exception of Instagram, they have failed at it. Another big reason to use Twitter is that popular tweets are indexed by Google for their search engine results, which makes having an active Twitter that much more important overall, and integrates directly into your SEO website strategy.
Along with having a good social media standing, one of the major benefits of that is having a great Klout score. Klout is a social score that measures your brand or individual influence overall in social media and in the web. When your brand has a great Klout score, you receive perks from various businesses along with offers from other businesses to talk about their brands on your accounts. The amounts can end up being in the hundreds of thousands, depending on the brand and where you are considered an expert on your Klout! An average score is 40, with 63 being in the top tier of experts online. Klout allows you to connect all of your social media websites to give a better score. When you receive a Klout perk, the idea from the brand is to tweet about it and talk about your satisfaction with the brand as a whole, which with a high exposure, will drive in more business. High Klout scores can bring up your other social media profiles in terms of influence along with your website itself.
Social media is a place where information never leaves, so it is important to make sure you are generating or retweeting content that is quality & not putting people off from your overall brand. While this is something that is normally very basic information, each day there are cases on Twitter, Instagram & other places where a social media issue hurts a brand tremendously & can do long term damage to your overall brand’s image. If you get to the point where you are considered a social media (or any other field) influencer, your words hold much more weight because people consider you an authority on things so it will be very important to treat your social media accounts like gold, as they are going to be the most important marketing tools you will have in your arsenal.