Effects of becoming a Zipper-esk (aka Awesome) Social Media Influencer

How many times have you checked your social media feeds today? Chances are if you have active accounts, it’s been quite a few. It shouldn’t come as any surprise then that there are many ways social media can be useful for business. Today we want to spend a couple minutes looking at social media influencers’ benefit to business.

Influencers are people with social media followings that are of medium size, but highly devoted. Think bloggers and lifestyle business owners with winning personalities—their interaction on social media builds a great deal of trust with their following. That trust can then turn into engagement and sales for the businesses they promote.

Becoming a social media influencer can be a huge boost for your business. While it’s impossible to completely control the outcome, here are a few surefire strategies to propel you toward a larger and more engaged social media tribe:


Narrow in on what you or your company is best at and most passionate about, and present yourself as an industry expert. You’re great at what you do, and it’s important to showcase that!

2. Offer Value

Post valuable, original content on both your blog and your social media accounts. People are drawn to businesses that give back to them. So give! Make sure what you’re putting out is high quality, and your followers will thank you.

3. Be Consistent

Consistency encourages trust. Plus, it puts your name out there in front of your followers! Keep your original content coming at regular intervals, and people will keep coming back for more.

4. Be Friendly

There’s something to be said for being approachable! Influencers that are genuine, welcoming, and show off their personality in engaging ways draw people in naturally.

5. Engage

As you develop your social media following, people will come to you, comment on your posts, and reach out. Engage them! Answer their questions and ask your own! Value the community that you are building and it will continue to grow.

6. Listen

As you’re engaging your followers, pay attention to what they are saying. Is there something they’re looking for more of? Do they have new ideas they’d like to see you discuss? Tailor your online presence to what is effective and attractive to your audience (as far as it lines up with your own principles and goals).

Bottom line: be yourself, but think of others. Soon you’ll build a community that is not only deeply interested in your business, but can also spur new ideas, offer encouragement, and spread your message on their own.