How to use Internal Links to increase your SEO and Conversions

What are internal links, you may ask? It’s a link in a website, which points to another page on the same website. Pretty simple. Keep your eyes open as you read this post to see the ways we use internal links. The great thing is that this simple practice can have dramatic effects on your SEO!

Benefits of Internal Links

Internal links are used for a few main purposes that will really boost your website’s usefulness, credibility, and search engine optimization.

  1. They help with navigation.
  2. They provide your audience with additional pertinent information.
  3. They define the information hierarchy of the website.
  4. They distribute ranking power throughout your site.
  5. They help Google index the pages on your website more efficiently.

Obviously, internal links are a great thing to include in your website. Let’s look a little deeper now, shall we?

How Internal Links Work

Authority on the internet is determined by links. When one page links to another page, it gives that page greater authority. These connections will boost your page’s search engine rankings.

Something to consider, is that when a page has a high level of authority, it will also pass on greater authority to the internal links it includes.

How to Use Internal Links

 We recommend linking via keyphrases or keywords within the text on your pages, rather than through generic links like “click to read more” or image links. For example, linking from anchor text that says “twitter optimization” in a sentence will show readers what they’re getting in a relevant and engaging manner!

Try to link deep within your content. There are already plenty of links to your contact page and homepage, and they’re easy enough to find that your readers aren’t going to click those links. Try to use internal links to point to relevant, specific pages. Of course, this means you’ll have to have a lot of great content on your site!

Make sure no page on your website is a dead end. Keep people engaged on your site by giving them lots of opportunities to keep reading, and lots of calls to action. It’s not only important to get traffic on your website, it’s also important to keep them there.

Final Thoughts

Don’t force it, and don’t focus just on your rankings! Your internal links should be organic in the text, and created to benefit your reader. Now go on and optimize your website!