Twitter Proposes Post Limit Changes

Do you love or hate Twitter’s characteristic 140-character post limit? The microblogging platform’s signature abbreviated posts may soon become a thing of the past.

Re/code reports that Twitter may be working on redesigning the platform to allow for a character limit of 10,000 characters instead of the current 140. Whether this change will actually materialize remains to be seen, but it offers Twitter users a lot to consider!

What would a 10,000 character post limit mean for businesses?

Some argue that the increased character limit would allow businesses to resolve customer service issues directly through Twitter, rather than redirecting to phone or email. It offers more “utility and power” according to Twitter CEO Jack Dorsey.

At first glance that seems great! But the character limit is an important part of why Twitter is so effective for businesses. It draws out creativity, brevity, and impact. Current and potential customers are much more likely to read through a 1-2 sentence tweet than take the time to read a longer (and potentially less engaging) post.

Long story short…

If Twitter were to increase the post size to 10,000 characters, it would essentially serve the same purpose for businesses that Facebook does. Rambling posts would replace the unique fast-paced, easily-digested style Twitter users have embraced. Users would switch from reading each post to skimming down their feed to read only the posts of the people they’re particularly interested in. Bad news for businesses, in our opinion!

Do you see an increased character count affecting your business in a positive or negative way? Do you think it would increase or reduce web traffic and general interest? Share your thoughts in the comments below!